Xiao Zhan's fans returned more than 3 million items a day, and the YSL c...

It is difficult to understand the operation of YSL, perhaps the sales soared after signing Xiao Zhan became the spokesman and therefore inflated? Maybe they think that the sales will not be discovered and even if the endorser is discovered, the fans will have scruples and hold back? But apparently the brand misjudged the impact of this matter, Xiao war fans choose this a previously unheard of brand, not because of how well-known this brand, not to mention suddenly interested in this brand, just because Xiao war signed up for this brand, fans of Xiao war the actor's support has never been sincere and spare no effort. Although up to now, I did not understand what the brand's intention is to do so, but the brand can be said to have lifted a stone to smash their own feet. This is the most unsuccessful marketing plan, no one can say. In the discovery of their full support of the brand not only did not exchange for the brand's respect for Xiao Zhan and himself, but was another spokesman fans mocked as leeks, Xiao Zhan fans also let the brand really feel the power of consumers really should not be underestimated, Xiao Zhan fans once the power, they also have to eat the pocket. At present, YSL Nanjing alone has returned more than 3 million goods a day, and the cabinet lady's mood has experienced a huge drop from the height to the abyss. After the official announcement of Xiao Zhaoge as the spokesman, sales "rubbed" up, and the bonus got soft. But now they are overwhelmed with requests for return, they really have two big heads, have posted complaints: "Figure work is easy, success is difficult; success is easy, keep work is difficult; keep work is easy, final work is difficult." "Today is the day when I want to leave YSL the most." "Saint Laurent, this year will not let me live?" ...... There are some brands whose arrogance and arrogance are cultivated from nowhere, and they may not understand one thing from the beginning: they can only get 100% enthusiasm from the fans of the spokesperson if they pay sincerely, but if the false head and brain are opportunistic, then the fans of the spokesperson will also abandon them like a piece of cake in a minute. after Y love With all kinds of industries trying their best to attract consumers to buy, consumers have a lot of space to choose from. The brand side has offended a huge number of Xiao Zhan fan base, its loss is incalculable. Xiao Zhan endorsement of more than 30 brands renewal rate is very high, the cooperation period are also very happy with each other, the premise is that the brand fully understand and respect the spokesman, Xiao Zhan fans will naturally in the vast sea of competing products Xiao Zhan endorsement as the only choice. It is clear that the primary condition for cooperation is sincerity, mutual respect, heart for heart, in order to lift each other up, each other into success, win-win cooperation. #XiaoZhan super talk #