The first business battle in 2024, Kudi Coffee won the textbook endorsement

The competitive business battle of 2024 came out of nowhere and caught people off guard.

On January 4, Kudi Coffee began to tease major official news, causing a small shake-up in the industry, easily topping the hot search list and stirring up widespread concern among netizens.

Then on January 5, Kudi Coffee announced Wang Yibo as the new brand image spokesperson, a move that stirred up a thousand waves, occupying three consecutive hot search positions and triggering a coffee-buying frenzy at the start of the new year. Store orders surged to such an impressive degree that some netizens lamented, "The coffee shop was already sold out before it was time to go to work and had to close early."

The combination of Wang Yibo's top influence and Kudi Coffee's market appeal undoubtedly doubled the buzz effect, setting off a "young people's business war" in early 2024.

Kudi Coffee's popularity, thanks to its spokesperson, has led other brands in the industry to try to capitalize on this wave of popularity.

They launched coffee offers designed specifically for "Moto Sister", but this obvious imitation behavior was ridiculed by netizens: this is too outrageous, obviously copying the style of the spokesperson, right?

On the surface, the business war is a strategic confrontation and capital operation between major brands; in reality, the business war is a competition between branding and market reaction.

The practice of rigidly imitating the spokesperson has not been recognized by the fans of "Moto Sister", who have stated that they "only support Kudi".

This wave of operation not only makes Cudi coffee won the market, but also let the franchisees actually feel the business of the fire. The store owner who originally planned to transfer the store, after Wang Yibo became the spokesman, the store business increased greatly, making the staff busy, and the store owner had to sigh: "It's really too busy."

In this business war, not only the fans, Wang Yibo endorsement of other brands also began to take action, have come out to support their own spokesman, for Wang Yibo to join the Kudi coffee endorsement added hot discussion.

The Duck Duck brand gently expressed its support, "We also support our own spokesperson."

Anta brand, on the other hand, happily expressed, "Di, you're happy. Our side is not lagging behind, let's drink Cudi coffee together!"

Not to be outdone, Cupcake Bear also joined in the business war: "Xiongbao is also joining the support brigade!"

Shrewd netizens also found that the tea industry, "Snow King" is also not willing to show weakness, cleverly used the silhouette of the Cudi spokesman for in-store publicity.

Netizens teased: "Snow King you are 'stealing' spokesman ah, really cute."

This high-end endorsement is full of simple and boring business battles, but also reflects Wang Yibo's huge traffic and commercial value, bringing a large number of loyal fans for Cudi Coffee, becoming a real "life winner".

Even though it was just a weekend, the topic #Wang Yibo, are you sleeping# has once again rushed to the hot search, and the enthusiasm of the fans has not diminished, frantically supporting Kudi Coffee's wise choice.

Netizens spoke up, "I'm not sure if Wang Yibo is sleeping peacefully, but I know that my motorcycle sister who drank Cudi's definitely can't sleep, so don't miss the Cudi's offer."

Beijing Music Radio also joined the discussion, "Wang Yibo, did you Ku today? Honestly, really spiritual!"

Netizens exclaimed, "Cudi is so powerful that even kittens can turn into little pandas."

True top stream endorsements are commonplace today, as the fans and young people behind top streams are the most talked about focus of the moment.

This endorsement battle of Kudi Coffee has not only selected Wang Yibo, the king of cool in the hearts of young people, but also allowed the brand to reap waves of attention and love. The future of Kudi Coffee seems to have foreseen more brightness and success.