The era of virtual idols is coming: can it really never "collapse the ho...

Two well-known talent agencies, Lehua Entertainment and Yue Kai Entertainment, not only live next to each other in an industrial park in Beijing, but also show a surprisingly consistent pace in the layout of virtual idols.　　The official website shows that Lehua Entertainment has launched virtual idol girl group A-SOUL, EOE and virtual idol boy group Quantum Boy; while the virtual singing and dancing singer Xia Nan Yu of Yue Kai Entertainment officially debuted in September and has been releasing singles and singing sessions non-stop.　　Not all virtual people are virtual idols. Virtual idols can be seen as a typical case or scenario of virtual human application in the film and entertainment industry. According to the definition of Avery Consulting, virtual idols should have the following elements: have a virtual setting, and personnel mainly serve the virtual setting; have their own work output; UGC can improve the persona.　　For why the layout of virtual idol track, and how to achieve such results, and the financial news has called Lehua Entertainment IR phone, according to the requirements of the relevant questions sent to the IR mailbox, did not get the company's answer.　　In fact, the origin of virtual idols may be longer than you think.　　As early as 1982, the Japanese animation "Super Time Fortress" burst into flames, the producers followed the trend to the name of the heroine Lin Mingmei launched an album, successfully on the music charts Oricon. also as a result, Lin Mingmei became the first virtual idol.　　23 years later, still in Japan, an anime girl with a green double ponytail has successfully made her mark with a song called "Onion Dance". This girl named Hatsune Miku, can be called the first phenomenal virtual idol, and still hot.　　With the trend of virtual idols blowing into the country, an interesting trend that can be seen today is that the artist agencies that used to bring out the most popular flowers are starting to turn their heads to virtual idols.　　In addition to the two head companies mentioned above, Lehua Entertainment and Yue Kai Entertainment, according to Hutchison Finance, there are also trainee Liberty under the Magic Hee Project managed by Luo Yunxi, Huang Zitao's comic image Taosman operated independently by Longtao Entertainment in the mode of artist operation, and virtual singer Beyond AI created by Kugou Music together with Yang Beyond with Yang Beyond's real voice.　　Is the real idol does not smell good anymore? The technology is more mature, more controlled operation, more durable value, or the reason for driving these companies to successively layout.　　The joint secretary-general of the CFPA meta-universe work committee and the author of "meta-universe engineering", Gao Zelong, told Hexun Finance that on the one hand, the frequent collapse of idol stars will cause huge losses to the companies they belong to and the products they endorse; on the other hand, virtual idols are easier to manage and can be "fully controlled" and can be built for a long and sustainable period of time. Ultimately, virtual idols have high commercial value. With the upgrade of algorithm and creativity, virtual idols may act in animation, read audio books, simulate companionship, and interact with games, which makes virtual idols more imaginative and their value can be magnified infinitely.　　In the opinion of Wen-Dan Li, a researcher at Rock Capital, with the rise of live streaming, the advancement of CG and motion capture technology, and the development of artificial intelligence, the technical basis for virtual idols is mature. Driven by the demand for "perfect idols" in recent years, more and more technology and entertainment companies are turning their attention to virtual idols.　　Can solve the real idol "collapse of the room"?　　It is safe to say that virtual idols, which are being looked at by major talent agencies, are also expected to cope with the uncertainty caused by the "collapse" of live idols. Some even wonder if virtual idols will one day replace real idols.　　In the case of Lehua Entertainment, which is expected to become the "No. 1 stock in talent agency," for example, although it has already passed the Hong Kong Stock Exchange's inquiry, the concern that its performance is overly dependent on head artists is always in the background.　　The prospectus shows that for the four months ending April 30, 2019, 2020, 2021 and 2022, revenue from the artist management business will account for more than 90%, with revenue attributable to the top artists accounting for 16.8%, 36.7%, 49.5% and 56.8% of total revenue for the same period, respectively. Comparing the relevant information, we found that the artist is the company's "top stream" Wang Yibo, who has supported "half of the sky" by himself.