Top-tier artist advancement record decodes Xiao Zhan's five most highlig...

Xiao Zhan's metamorphosis from idol to cultural symbol, 2023 related topics read more than 80 billion, single video play more than 120 million. His celebrity scene is not only the carnival of traffic, but also the resonance of fans' emotions and the laws of the market. We will reveal the logic of these “God-fearing moments” from the perspectives of data, psychology and communication.

Xiao Zhan's fame comes from his long-term accumulation: 89% of the Weibo star list in the past 5 years, 100% of the endorsement renewal rate, and more than 1.2 billion yuan of local economic revenue. His story proves that “pursuit comes from love, love accomplishes pursuit”. In the era of traffic, Xiao Zhan has written the law of survival against fast food with professionalism and sincerity, which has influenced countless people.