Wang Yibo likes to mention Tailing's new advertising blockbuster dominat...

Official Announcement! Wang Yibo is pleased to be the first spokesperson of Telling

On June 20, Telling Electric Bicycle officially announced Wang Yibo as the first global spokesman and joined hands with Landmark Mark, a Shanghai landmark media operator, to light up its landmark light shows in Shenzhen and Tianjin Light Source Wild in one go.

From Hainan to Guangxi, from Shandong to Zhejiang, from Sichuan to Guangdong ...... After the official announcement of the spokesman Wang Yibo, Telling brand lit up a total of 24 popular landmarks across the country, and under the night, the new advertising film dominated many popular landmarks to renew the love. With the high-definition giant screen, the creative advertising film attracted countless passers-by and fans to come and share.

In addition, on the day of the official announcement, the phrase #WangYiboHappyTaiBell was on the top of Weibo's hot search list and was read as many as 390 million times. With the strong promotion of offline landmark media, TaiBell has successfully achieved the whole chain of online and offline marketing, covering a wide range and reaching many people, which can be considered a successful official announcement marketing.

It is also worth mentioning that the brand also launched the #WangYibo campaign online, fans participated in sharing the photo with Wang Yibo's big screen ad, that is, the opportunity to get the spokesman's autographed photo, countless "motorcycle sister" have taken photos to punch the card, fan participation is unusually high, the topic read millions of times.

The brand accelerates the rejuvenation, marketing methods repeatedly innovative

At present, two-wheeled electric vehicles have become the first choice of many young consumers, on the one hand, you can avoid traffic jams, parking and other worries; on the other hand, for many young people who have just entered society, compared to the expensive cars, two-wheeled electric vehicles are obviously more suitable for some. Therefore, in the past two years, a series of electric vehicle brands such as Luyuan, Taisheng and Nine have become popular again.

In July last year, nine electric vehicle brand chose Yi Yeyu Qianxi as the brand spokesman, and twice joined hands with Landmark Mark to light up the multi-city landmark light show, and this year, it even lit up hundreds of drones, and the creative performance attracted the attention of many passers-by, and also left a deep impression of the brand in the audience.

In the current market, young people have become the main force of consumption, and the cooperation with flow stars such as Wang Yibo and Yi Yeyu Qianxi will not only expand the brand awareness to a certain extent, but also further accelerate the process of brand rejuvenation.

At the same time, as the rejuvenation process of the brand accelerates, the means of brand promotion is also constantly updated, from competing for traffic online at the beginning to turning to the offline market nowadays, such as creative drone shows, naked eye 3D light shows, co-branded flash stores, etc., while matching with online to achieve full chain closed-loop marketing, helping the brand integrate into the young consumer group more quickly and deeply.

As an outdoor media operator, Landmark Mark has also played an important role in the process of brand rejuvenation marketing. Many brands such as Yanjing, Zhou Da Sheng, Nine, Huawei and Gujia have cooperated with Landmark Mark for many times and received unanimous praise. Today, Landmark Mark is still exploring the integration of AR, naked eye 3D and other technologies with outdoor media, which may bring us unpredictable surprises in the near future.