Xiao Zhan endorses gucci which series

gucci jewelry collection. 2022 Gucci joins forces with the brand's spokesperson, actor and singer Xiao Zhan to present the Gucci Link to Love jewelry collection. As a globally renowned luxury brand, Gucci already has endorsers including Lu Han, Ni Ni and Li Yuchun. With the digital transformation of traditional fashion brands, the luxury brand is targeting the younger generation of Chinese stars in order to attract more young Chinese consumers. 3 high luxury endorsements in hand, Xiao Zhan will take over 20 endorsements in 2021. Ai Man data shows that in the two days after Gucci's official announcement, Gucci's brand fever has increased a lot. The new brand spokesperson contributed 99.95 to Gucci's endorsement heat index. 96.17% of the heat gained after the official announcement was contributed by brand spokesperson Xiao Zhan, which exceeded the average heat contribution of all new endorsements and new endorsements in the same category in September. The collaboration between Xiao Zhan and Gucci shows the luxury brand's attention to the increasingly young high-end consumer group on the one hand, and is a concrete manifestation of its localized marketing strategy on the other. Gucci, born in 1921, has been around for a hundred years and its classic double G logo and bee motif have long been the most representative elements of the brand, used in every aspect of watch and jewelry design. In different times, these classic elements have always been returned to their roots with new interpretations, leaving behind one amazing piece after another. When it comes to the re-creation of classic elements, Gucci watches always play the role of the best canvas, showing the brand's gorgeous vintage style with ease, while presenting a distinctive atmosphere in the details.