I was poked by Xiao Zhan's short film, and the details are romantic enou...
Poked by Xiao Zhan's short film, the details are romantic enough: when the cup turns a circle, the initial heart remains the same 2022 summer did not wait for Xiao Zhan's pending drama, but also from another perspective to see his interpretation in different situations. Throughout the summer, many brands that cooperated with Xiao Zhan carried out online live broadcasts, and Xiao Zhan also interacted in the live broadcast, triggering a notable response. At the same time, these brands also brought very exquisite online blockbusters, although each time is just a few minutes, it always looks like there is not enough, but the footage in the short film is very gorgeous, a look is carefully designed. It is said that the brands had a script when they made these videos, and they were polished carefully before they were presented. Each brand brings a different style of promotional video, which not only fits with their own brand concept, but also has an exclusive flavor in Xiao Zhan's interpretation. Through these shots of varying lengths, Xiao can easily manage the needs of different brands' "roles", which can be a domineering president, a handsome teenager, or a calm and talented man. The style is varied, all in the interpretation. Earlier, the overseas luxury brand Zenith, which Xiao Zhanzhong cooperated with, had created a number of short films for Xiao Zhanzhong with different styles and a cinematic feel, and many of the shots were also related to Xiao Zhanzhong's experiences along the way, which was not only a very heartfelt gift, but also let his fans see the infinite possibilities. For example, Sumidagawa Coffee's short film, which has attracted widespread attention as soon as it went online, was officially launched on September 26, and in just a few hours, the number of plays has exceeded more than 10 million times. Such a hot scene has been expected, after all, in the past nearly half a month, the brand Sumidagawa not only did all the homework, even the promotional materials are not repeated, every day to bring a fresh feeling to the expectant. Xiao Zhan's latest short film is full of points, this time joining hands with an internationally renowned director to bring a Wang Jiawei style romance. The short film presents a lot of details, there are many straight to the heart of the presentation, such as the scene, when the cup turned a circle, the number 10000 into 00001, how many people in this moment saw their first heart? As you can see, Xiao's latest short film is 3 minutes and 39 seconds long, which is longer than the previous short films brought by the brand, and more importantly, the footage given to Xiao throughout is very sufficient, not deliberately focusing on the importance of the brand's products, but presenting the cup of refreshing and warm coffee from the perspective of the spokesperson. This short film is directed and produced by internationally renowned director Wong Kar-wai, and under the careful polishing of his excellent team, what is presented to the audience is no longer a cold shot, but a warm romantic feeling. After watching it, many viewers also exclaimed that this time Xiao Zhan directly transformed into a barista with good craftsmanship, recording each cup of coffee to different people with his heart, and this cup of coffee coalesced with heart became a symbol of artistic expression. The entire film's color palette, camera switching, and camera language are all very Wong Kar-wai style, and at the same time, under Xiao Zhan's emotional and delicate expression, every frame has romance and warmth. It can be clearly felt that this 3 minutes and 39 seconds long short film does not have any excessive embellishment, but brings a warm atmosphere to the extreme through the use of scenes and colors. No matter it is a glimpse moment or a simple dialogue, everywhere reflects the transmission of emotions through a cup of coffee. The tenderness of dusk, the rain by the broken bridge of West Lake, the first meeting and reunion in the cafe, it seems that it is not as simple as giving yourself a cup of coffee to soothe your soul. The author believes that the whole short film expresses the fearless attitude of living towards the sun is very obvious, and the meaning of the brief dialogue of the camera and 10,000 cups of coffee should be magnified. Just like a barista's career, from the beginning to the end to come up with the best attitude to treat the first 10,000 cups is also the first cup, this is where the original intention lies. There is a very clever design in the short film, when asked if this is the 10,000th cup of coffee, as a barista Xiao Zhan will turn the cup around, the number becomes 00001, that is, the first cup. No matter how far you go, you should remember the path beneath your feet and remember why you've been walking for so long. Wang Jiawei's handwriting, the moral in the short film is very deep, watch it a few more times, you may have a different feeling.
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