a "227" first anniversary, Xiao Zhan apologized: out of control fan circ...

"Xiao Zhan, for last year's 'loss of voice' to those who were affected or even hurt by me, solemnly apologize. This is the first responsibility I should take towards the public, face up to the problem and admit my mistake ...... No matter what industry or age stage one is in, one's preferences or behavior should not cross the line or go out of line, let alone make things that violate professional norms and offend the moral bottom line... ...I hope everyone is not represented by 'so-and-so's fans', a label we created ourselves, and fully respect each individual's freedom of choice and voice, whether they like me or hate me is an individual's right." On Feb. 27, Xiao, who had been silent for almost a year, issued a long apology for the "227 incident" a year ago. At that time, probably no one realized that "227" would become the most significant landmark event in the development of the idol industry and fan ecology in the entertainment industry, Xiao Zhan himself became a symbol of the target, and the increasingly crazy flow economy also tasted the backlash for the first time. Practitioners began to constantly reflect on whether the idol economy has become deformed? From the moment the reporting mechanism was abused and AO3 was walled, Xiao's promising career and the collective image of Xiao's fans, "Peter Pan" turned into "shrimp", everything was going out of control, like a high-speed train with brakes that failed to work, rumbling to the front of the road collapse. To the front of the road collapse. In the movie "The Matrix", humans are ruled by computers, and those who swallow the blue pills live in an incomparably beautiful virtual world, where all the senses of taste and smell are created by computer data. This scene, as if prophesying the pink circle ruled by data. In the upstream of the industry chain, young people are joining the brokerage companies one after another, and the annual talent show variety show of You Aiteng is constantly delivering new blood to the idol industry. What is visible to the naked eye is that the debut of "Huawei's second princess" Yao Anna and the arrest of trainee Huang Zhi Bo for mouthpiece fraud are evidence that the path for children from humble families to cross class through idol debut is becoming narrower and narrower, and the idol selection is tilted towards families with more resources. The whole process of casting is accompanied by real money voting to raise funds, and data to determine whether they can debut; in the downstream of the industry chain, due to the replication of the Korean idol training mechanism, but no corresponding supporting song stage and mature music industry, most of these singing and dancing idols by the film and television drama or competition variety show, reality show digestion, the lucky few of them may be due to a burst of drama to ascend to the top. For example, Wang Yibo Xiao and the "Chen Ying Ling". The actual fact is that the actual amount of comments, readings, and merchandise brought about by the data is quantified, collectively known as "flow". In the evaluation system of the flow economy, acting and singing skills are irrelevant, the artist training cycle is extremely shortened, brands and film dramas are happy to invite flow artists, sales rise immediately, "flow drama" ratings are more secure. Even though the career life cycle of a flow artist may be shorter than that of an actor, there will always be a younger top stream born every year. Capital is addicted to this tens of billions market, and fans are looking for a fantasy-based alternative to intimacy and a sense of belonging in the act of support, "brush data" and "anti-black control" has become the main meaning of the existence of the support group, so in the data, copywriting, frontline, planning, post-editing and other subdivisions Therefore, among the various divisions of labor, such as data, copywriting, frontline, planning, president, and post-production editing, the data group accounts for the largest percentage. In the best case scenario, idols may become positive role models and public service advocates, for example, during last year's epidemic, Xiao Zhan fans donated 4.42 million for the epidemic. Yet the positive side of the flow economy and rice circle culture goes hand in hand with its toxic side, and efficient nurturing implies high risk. Ray may be detonated by fans, but also by idols. While fans are tirelessly hitting the vote control commentary purchase, falling into a collective unconscious frenzy, individual thinking is also being brainwashed and alienated by the logic of black or white, and eventually spiraling out of control in the public sphere. The Xiao War 227 incident is not an isolated case, but a mine that was finally detonated during the gold-digging dance on the minefield. After the two sides are deeply bound, the fans are spreading to the idol, and the idol's "loss of voice" makes the situation further worse. The high incidence of idol accidents is the collapse of the persona. The rules of the idol industry require idols to abandon personal emotions such as relationships and create the perfect persona in order to provide fans with intimate fantasies and emotional value. The immature cultivation mechanism, as well as personal moral values and self-restraint, result in many lovebirds not being able to enforce this rule, which is contrary to human nature. The past 2020 has been called the first year of idol collapse, with many members of R1SE, such as Renhao, Xia Zhiguang and Yan Shujia, being exposed to romance or cheating, R1SE captain Zhou Chenan, who has a rich second-generation persona, and Yu Shuxin and Huang Minghao's parents being exposed as "old scoundrels", all showing the fragility of the idol operation mechanism. On February 26, Zhang Xiaofei, who is rapidly gaining popularity with this year's biggest hit movie, did not respond to the "Zhang Xiaofei National Fan Support Association's" complaint against his manager, but chose to disband the "National Fan Support Association". "The official fan group was disbanded and the micro-blog super talk was taken over directly by the agency. This action shows that she is determined to cut off her seat from the rice circle culture and continue her journey as an actress. In the final analysis, the short and quick addiction to traffic data is a product of the capital rush, to wear the crown, must bear its weight, sitting on the glory given by the flow, but also need to bear the corresponding risks and costs. Xiao Zhao's business value gradually rebounded, the longest comeback in history before the 227 incident, Xiao Zhao originally held 15 endorsements such as Estee Lauder, Budweiser, etc., after the incident many brands emergency withdrawal. What kind of height could have been reached by Xiao Zhangs? Wang Yibo is the closest reference, after the 227 incident, the original business cooperation resources that may belong to Xiao, almost all transferred to Wang Yibo. Statistics show that Wang Yibo added 26 new endorsements this year, involving home appliances 3C, beauty, daily cosmetics, casual food, etc., the number of categories up to 10. Wang Yibo was ranked first in several celebrity business value lists. The number of stars pointed out that Wang Yibo took a total of 224 hot searches throughout the year, and his microblogging report card in 2020 was equivalent to 1.5 YiYe QianXi, 2 Zheng Shuang and 3.2 Yu ShuXin. The new year has come and gone, and as time gradually washes away the devastating blow to the star's personality, Xiao's business value is gradually picking up. on January 20, Mengniu Dairy brand image spokesperson was the first heavyweight endorsement Xiao got this year, and on February 6, Tencent Video packaged the official announcement of seven heavyweight spokespersons, including Zhao Liying, Wu Yifan, Yang Zi, Yang Yang Yang, Xiao Zhan, Yang Mi and Diligeba, bringing Z generation of users. In terms of data, he is still the top stream, with more than 1 million comments and retweets on each of his tweets, and he still holds the number one spot on the Weibo Star Power List in the mainland, with his commercial value and ability to bring in goods still considerable. In reality, Xiao Zhan does not have the actual treatment of the top stream, all of his projects have chosen a low-profile publicity, become "although nothing, but in the network has the most passers-by black fans" male artists, almost every public appearances and public statements are bound to be accompanied by black powder boycott. The latest single "Point of Light" was released in 3 days on April 28, with sales of 3,400,534 copies sold across all platforms, making it the number one seller in the Chinese music industry. The company's newest single, "Point of Light," was released in three days and sold 3,435,534 copies, making it the number one seller in the Chinese music industry. The increasing grouping of fans, and the increasing resentment of black fans, is the process of what McLuhan calls "re-tribalization" of the network, with different tribes drawing a blank, unable to understand each other, and the resistance of those outside the walls instead reinforcing the solidarity of those inside. It is important to acknowledge that Xiao's team's inappropriate PR response is to blame for the deterioration of his public image. Previously there were rumors that the cat night intended to invite Xiao Zhan, and then it was stopped due to the boycott. The first thing you need to do is to get a good idea of what you are getting into. After the starlight award site, "Bojun a Xiao" finally the same frame but zero interaction, everywhere support color red sea. The first time I saw the movie, I was able to see it. At present, "The Douluo Continent" starring Xiao Zhan has been wrapped up in Tencent video, the drama has been a hit since it started on February 5, 2021, along with the same period of "Superfluous Son-in-law", and the heat ranked first on several lists. Bone data shows that the cumulative play volume of the drama reached 3.36 billion. The current backlog of dramas starring Xiao Zhan and waiting to be broadcast is also "Please teach me more about the rest of my life" "Ace Force". Whether the producer, or the platform to buy the rights, out of interest considerations are unable to accept the Xiao war "paste off", and will take various ways to make this sleeping gold mine gradually be awakened. Xiao's comeback has become inevitable, as the shadow of the "black and red" has also become inevitable. Everything can not go back to 227 events before. The "Chen Ying Ling" example in front, this year's "delayed change 101" has set off the first wave. The idol industry is running wild, will there be the next victim and target of Xiao Zhi Zhi?