Xiao Zhan's micro-movie will be launched, the brand hints twice

Recently, the news about Xiao's microfilm will be online, spread on the network, not only that, the brand also 2 times hint, can be said to have whetted the appetite of the majority of fans. After all, this time, the fans are also a variety of emotions, some immersed in Xiao's "swim and ride" VLOG can not be extricated, but also by some network of non-committal affects the mind, and some of the new drama of Xiao's disappointment, anxiety, anticipation and other intertwined emotions. All in all, with Xiao's microfilm will be online, it is bound to make this emotion converge, or even dissolve, and unified to "eagerly look forward to". The brand is the very familiar "Sumida River". In fact, the brand has done a very proper warm-up for this microfilm, at least twice, so let's take a look at each of them. The first copy is like this: coffee is an aesthetic, light and shadow is another aesthetic, into the world of coffee light and shadow. The poster also indicates the theme of the microfilm - "Journey of Light and Shadow". Up to now, although there is a topic of "Xiao Zhan endorses Sumidagawa Coffee" in the text, but, in fact, it does not involve Xiao Zhan too much, because in many people's view, putting this topic in the text is a routine thing for the brand, and there is nothing worth saying. 02 When we link "Zhan" and "rabbit" together "However, in the comments of the copy, the brand explained the microfilm in a certain way - with three micro-expressions: sunglasses, coffee and rabbits. In fact, those who are familiar with Xiao Zhan should know that if they are looking for a suitable animal from the animal world, the rabbit is the first one, which is what many entertainment media are willing to choose and has been for a long time. So, when we see these three micro-expressions, we understand in general that in the micro-film, there will definitely be Xiao Zhan appearing, and there will be sunglasses and coffee elements. This is the first hint from the brand. After that, the brand hinted once more, directly pushing Xiao Zhan's microfilm to the high point of preheating. This time the copy is like this: a thousand people have a thousand Hamlets in their hearts, what if it is 10,000 cups of coffee. We start from the first cup, one is two, three is everything, and everything returns to the original heart. Coffee Light Journey, the brand's implied micro-expressions this time are: camera, coffee and zan. And when we associate "zan" and "rabbit" together, Xiao Zhan's name comes out, and Xiao Zhan is the only one who has a close connection with these two things. 03 written at the end Therefore, Xiao Zhan's microfilm has absolute elements and points to watch. At least sunglasses and cameras, there is a certain amount of unrestrained imagination. We don't know what the movie is all about, but we believe that as long as it's starring Xiao Zhan, the result will not be bad, so let's look forward to it together. The fog has gone away, we look forward to the dawn together.