Wang Yibo's "Unknown" gives art films another choice

The revenue of "Nameless" accounted for 56% of Bona's annual revenue last year, and of the movies Bona invested in and followed last year, only the movies "Nameless" and "The King of the Long Sky" starring Wang Yibo made profits. With a gross margin of 46%, "Nameless" is the highest grossing literary film in Chinese movie history, and also the most heavily invested literary film!

Wang Yibo's movie Nameless

I think "Nameless" has a great significance for high investment literary films. Because in the past, because of its unprofitable attributes, literary films usually have small investment, like Cosmic Exploration Editorial. The small investment decided that the visual presentation of the movie must be greatly reduced, such as the picture, the costume path, the scene, etc., which will make the small budget literary film look simple and cannot afford to hire big name stars. So there should be no other literary movie that can reach the scale of investment like "Nameless". No Name is top-notch in terms of casting, setting, costumes, art and cinematography. Nameless is also the only literary film that I know of that is even more stunning when viewed in an IMAX theater, because Nameless was shot with the most expensive camera in the world, and its images were made for IMAX. Nameless is more of a literary movie that tells the story of the Republic of China, which also has to do with the cost investment. Because a Republican film has to be set up, it costs more to shoot, which is why other literary films released in the past two years have been made about modern stories, because it's relatively cheap to set up.

Wang Yibo's movie Nameless

Director Cheng Er made "Nameless" at a cost several times that of other literary films, obviously under great pressure. It's a good thing that the leading star of this movie is Wang Yibo. As the only literary movie in last year's Spring Festival slot, Nameless showed strong box office appeal in the pre-sale stage, with pre-sale ticket sales exceeding 150 million. The pre-sale box office alone exceeded the combined box office of director Cheng Er's previous works. Wang Yibo's outstanding and stunning performance thrilled the audience, and the fermentation of good word-of-mouth made "Nameless" tenaciously rely on a long line to realize a box office comeback in the case of the scheduling of the film being ruthlessly squeezed, and eventually became the fourth film in the box office of the Chinese New Year slot in 2023, and the 14th film in the box office of the whole year of 2023! No Name has opened up a new possibility for literary films to be more expensive, more beautiful, and more lucrative. As long as you can tell a good story, trust and respect Wang Yibo, and give Wang Yibo the space to give full play!