Xiao Zhan joins hands with Gucci to create a fashion storm and new urban...

On China's fashion map, a bright ray of light is illuminating every corner of the city with an unstoppable momentum. The source of this light is the popular international superstar, Xiao Zhan, who has created a fashion myth with the Italian luxury brand Gucci. Red Show Magazine, the leader of the fashion industry, pioneered the invitation of famous bloggers and celebrities from Shanghai, Chengdu and Beijing to witness and participate in this cross-regional fashion feast, making Xiao Zhan's Gucci global advertisement a bright cityscape, attracting countless trendy men and women to come to visit the city, and setting off an unprecedented fashion craze.

This initiative of Red Show Magazine is not only a simple brand cooperation and promotion, but also a catalyst of cultural phenomenon. Different from the high fashion traditionally limited to Milan showrooms, this “Xiao Zhan Gucci Diquan Carding Activity” skillfully extends the reach of fashion to every part of daily life, so that fashion is no longer unattainable, but becomes a part of everyone's life within reach. The landmark locations in Shanghai, Chengdu and Beijing have been revitalized by Xiao Zhaobao's advertisement, and have become trend meccas sought after by young people. The content on social platforms such as Little Red Sweet Potato and Jittery Voice spread like a virus, and Xiao Zhan's figure was intertwined with Gucci's brand charm, accomplishing an unprecedented spectacle of internal entertainment.

Xiao Zhan's name has long transcended national boundaries and become a shining star on the global fashion stage. the cooperation between Gucci and Xiao Zhan has entered its fifth year, and Xiao Zhan's fourth global advertisement for the third consecutive year is undoubtedly the best proof of the tacit understanding between the two parties' profound cooperation. The advertisement has not only created a sensation in China, but also attracted extensive attention from international fashion and information media through the global distribution of the whole platform on international social media such as Instagram. The spontaneous coverage by close to 40 international media outlets not only demonstrated Xiao Zhan's influence as an international superstar, but also further solidified his status as an ICON in the global fashion industry.

Xiao Zhan's rapid rise in the wake of “The Order of Chan” is no coincidence. His unique personal charisma, solid acting skills, and keen sense of fashion have won him wide popularity among fans at home and abroad. In Gucci's advertisement blockbusters, Xiao Zhan interpreted the brand's classics and innovations with his unique style, and every frame seemed to tell the perfect fusion of fashion and art. When these blockbusters come out of the screen and integrate into the city, every passer-by, no matter whether they know Xiao Zhan or not, are attracted by this unique visual impact, and can't help stopping their feet to become a participant and witness of this fashion trend.

The cooperation between Xiao Zhan and Gucci is not only a commercial win-win situation, but also an exploration of the deep dialog between fashion and culture. It breaks the traditional boundaries of fashion, makes high-end brands more accessible, and at the same time allows Chinese faces to occupy an important place in the field of global fashion. As the core of this series of events, Xiao Zhan's superstar effect is not only reflected in the data and heat, but more importantly, he has become a bridge connecting fashion and the public, China and the world. In this fashion storm sweeping the world, Xiao Zhan used his influence and works to write his own fashion chapter, and also created a brand-new era for China's entertainment industry and even the global fashion industry.