Wang Yibo, the official spokesperson of Miao Ke Lan Duo

On May 9, the official announcement of the brand spokesperson and new product launch was held in Shanghai Yuyuan Road with the theme of “Cheese Together, It's Awesome”. Star Wang Yibo became the new brand image spokesman. At the conference, Miaoco Landor launched a series of new products such as flower cheese sticks, cod cheese and hand-torn cheese. The event was also a concrete action to respond positively to the 2024 International Consumption Season and the 5th Shanghai “May 5 Shopping Festival”.

The event site had a high “blogging content”, and Wang Yibo was dressed in a yellow suit of Miaoco Landor cheese, sunny and handsome. The cheese bouquet made of 850 cheese sticks at the entrance was five meters long. The conference launched a new series of ready-to-eat nutritional products, innovative in taste and nutrition, in addition, to create a cheese flash store in the period of May 9-16, will be fully presented cheese and baking, cheese and coffee depth of the fusion of innovative products, cheese, “breaking the circle effect” to further expand.

The official announcement of the new spokesperson is also one of the important actions in the transformation and upgrading of Miaokolando's business strategy. Miaoke Rando constantly iterative cheese stick this big single product, open up new products, launch more innovative products, for adult consumer groups. This time, the launch of the Cherry Blossom Lohasin Flavored Flower Cheese Sticks and Osmanthus Oolong Flavored Flower Cheese Sticks, as the first flower concept of Miaokolando's adult ready-to-eat nutritional series products, uses flowers in cheese to show the beauty of the Orient, and the product formula focuses on the absence of sucrose and low GI, which is in line with the health needs of today's consumers. It is worth mentioning that this new product is also attached to multiple interactive play, consumers can scan the QR code on the flower cheese stick to get the spokesperson's interesting voice and emoticons, making the product a richer consumer experience.

In addition to cheese sticks, other innovative cheese products were also highly praised by guests at the conference. Cod cheese sticks are positioned as the first salty cheese snacks for young people, with rich Cheddar taste and the salty seafood of cod fish to stimulate a rich product experience, and then with spicy or black truffle flavor to make this cheese sticks have a multi-repeat combination of flavors, high quality milk protein and deep-sea cod cheese nutrition, the main hunger and fatigue of a small to a consumption scenario.

Positioned in the dessert moment, a bite of high-quality compact cheese snack cheese, silky smooth dense cheese fusion grapefruit lemon fresh fruit flavor, rich texture levels, bring pleasure to the taste buds to enjoy. Nutrition to carry a small hungry hand-torn cheese as a high-calcium, high-protein, low-carbohydrate and low-lactose original cheese, can be hand-torn into an octopus shape or coconut tree shape to make consumption full of fun.

The rich and diversified range of ready-to-eat nutritional cheese products for adults has become a new growth direction with great potential. Cheese leisure food is more nutritious and healthy, rich in taste, and more suitable for the mainstream demand of young people's snack consumption.

Connie Chai, Founder and CEO of Miaoco Landor, said at the conference that continuous innovation of the best products is the cornerstone of building a strong brand, and that the future development of cheese in China has “infinite possibilities”. “Cheese with Miaoco Rondeau” is to make more Chinese people fall in love with eating cheese, and make more people energized by the beauty of cheese. Wang Yibo's positive and upward-looking image is very suitable for the brand positioning of Miaoco Rondeau. The brand upgrade of Miaoco Landor is to construct a youthful, fashionable and professional value image, and advocate the target audience's joyful emotions, the pursuit of positive attitudes, and the realization of a wonderful state of life in the context of the “new consumption” era. The partnership with Wang Yibo has given Miaoco Landor a new image, and its self-evolution on the cheese track has accelerated the unfolding of Miaoco Landor's whole cheese picture.