The top-notch Xiao Zhan’s amazing phenomenon-level advertising opened my...

In today's social media era, the influence of celebrities has gone beyond film and music, as the brands they endorse, the clothes they wear, and even their every move can become a fashion trend-setting symbol. Recently, Xiao Zhan, as a popular superstar, has once again triggered the discussion of the “Xiao Zhan effect”.

As a popular star, Xiao Zhan's influence is self-evident. His fan base is huge and covers all age groups, whether they are teenagers or seniors, they can be his fans. In Xiao's sister's story, the people around herself do not follow the star, but they also maintain an understanding and tolerant attitude towards her star-crossing behavior. This phenomenon is also evidenced on social media, where a large number of discussions and shares about Xiao Zhan can be seen, whether on Xiaohongshu or Jieyin.

The brands Xiao Zhan endorses and the activities he participates in have also become hot topics. For example, after the opening of Gucci's new store, Jiao Jiao Jiao counted a large number of carding groups on Red Book, including many trendy men and women. These fans have gone to the brand stores endorsed by Xiao Zhan to punch cards, showing their support and love for their idols. Lotus Qingying_ even directly called this phenomenon “Xiao Zhan effect”, and said that this phenomenon has become part of the trend, pushing the brand exposure to a new height.

Again, Xiao Zhan's movie and TV works and music works have also received widespread attention. In her own sharing, Sister Xiao mentioned her experience of watching his dramas and listening to his songs, reflecting Xiao Zhan's dual role as an actor and singer in the minds of his fans. Lin Huiyin, on the other hand, even praised his artistic talent, saying that his works can cross boundaries, inspire trends, and bring people surprises and touches.

Overall, the power of a superstar is highlighted behind the Xiao Zhan effect. He is not just an actor and singer, but also a trendsetter whose every move can become a hot topic on social media. The brands he endorses, the activities he participates in, and even his personal style and taste have all become objects of fans' pursuit. This phenomenon not only reflects the fans' love and support for their idols, but also the influence of superstars in the current social media era

The phenomenon not only reflects the love and support of fans, but also the influence of superstars in the current social media era.

Translated with DeepL.com (free version)