You don’t need to bring Wang Yibo to discuss the treatment of fashion we...

Honestly speaking, when the discussion of fashion week artist treatment curry, take Wang Yibo as a reference comparison is not a little too bullying?

After all, when other people are still using high luxury brand treatment, show seats to raise their own price, Wang Yibo has stepped into their own influence to promote the endorsement of the brand to break through the influence of the circle, expanding the influence and attraction of the next level.

High luxury brand treatment in the fashion circle, Wang Yibo in the entertainment is one of the top, and even look at Asia is effective "anti-Korean" existence.

Super season clothes debut, brand car transportation, front row show, domestic and international official website and social media to recognize - these small form of entertainment entertainment circle of fixed items has become the base of Wang Yibo's manipulation. The treatment of Wang Yibo's trip to Paris has once again broken through everyone's imagination.

When he landed in Paris, Lacoste arranged for him to be picked up directly from the tarmac by a special car, and he took a special VIP channel to go through customs alone.

As we all know, this is usually a special channel for diplomatic VIPs. Behind the breakthrough ultra-high treatment, brand status, government support, early approval, all of them are indispensable. Next time the rice circle small form no tarmac special car to pick up this article I can not read ah.

The top luxury Chanel, which has been deeply cooperating with Wang Yibo for many years, is not willing to lag behind, domestic and foreign (note that it is not the mainland special) official website and social platforms to recognize is not enough, have to Wang Yibo as the launch of the [first] artist interview mashup video cover, spread all over the official website in various languages, Youtube, Instagram, Facebook. this cover is not simple, supermodel Naomi and the promotional videos. Naomi and Caroline, the director of the Chanel campaign, are both on the same video.

Back to Lacoste, announcing the global endorsement of Wang Yibo at the same time as the show that returned to Paris Fashion Week after two years, and using the founder, creative director and the new spokesperson as the show's promotional icon, is enough to show its sincerity and importance.

Announcing a new spokesperson on its own is not lively enough, but also pulls on a host of fashion media, even including the world's most authoritative and professional and most influential fashion media WWD.

Some people will ask, by what Wang Yibo fashion circle resources, treatment so good, of course, because he deserves. Fashion brands like Chanel and Lacoste, which have stood for a hundred years, choose to vigorously publicize and deepen their association with Wang Yibo, inevitably because of Wang Yibo's strong celebrity effect after analyzing the real backstage data.

When personal influence reaches a certain level, it is no longer Wang Yibo needs the brand, but the brand needs Wang Yibo's situation.

You know, before the endorsement official announcement of this is the street dance 6 finals and go to Paris fashion week departure look, Wang Yibo Lacoste same series are sold out overnight, sold out, or sold out situation. After the official announcement, Wang Yibo's fans are even more buying crazy to the extent that a bit of green (Wang Yibo support color) are not left for the store.

Earlier Wang Yibo attended the Chanel show in Shenzhen was present at the VIC full attention to follow the scene, but also let the brand CEO lamented "you are very loved" (you are loved by the people).

Chanel, as a top luxury with only women's clothing in its main line, needs a fashion icon like Wang Yibo who can perfectly blend elegant French style with cool street style to help expand the brand's circle of potential consumers.

Lacoste, which is committed to radiating a wider sports circle and breaking stereotypes, needs an artist with strong market appeal and commercial value like Wang Yibo to expand its commercial scale and consolidate its brand positioning.

As a spokesperson, what Wang Yibo can bring to the brand is not only the strong purchasing power of the fan base, but more importantly, the creativity and breakthrough that his own multi-circle attributes bring to the brand. With the double support of the brand's commercial and cultural value, it is no wonder that Wang Yibo has always been the object of competition from leading brands.