Xiao Zhan showcases the demeanor and influence of Chinese artists on the...

Recently, domestic and foreign netizens found that a familiar face - Xiao Zhan - appeared on the official website of GUCCI's extranet. The popular Chinese star not only topped his promotional film on GUCCI's home page, but also made frequent appearances on GUCCI's Instagram, Facebook, Twitter and other social platforms, becoming the brand's global ambassador.

It is reported that Xiao Zhan's promotional film has been updated simultaneously in more than 40 countries and regions such as the United States, Germany, Japan, Canada, France, Thailand, etc., which has triggered a global netizen's buzz and attention.

Xiao Zhan was invited to attend the GUCCI show at Milan Fashion Week at the end of February this year, and in addition to watching the show, also went to Florence to visit the GUCCI Collection, and filmed a series of promotional videos. These promotional videos show Xiao Zhan wearing GUCCI clothing and accessories in different scenes, showing his elegant, gentlemanly, princely temperament and poise. Whether it's admiring the history and culture of GUCCI in the Collection or strolling through the garden and playing the piano, Xiao Zhan fits perfectly with the GUCCI brand philosophy and illustrates GUCCI's fashion and art.

Xiao Zhan, as a strong actor and singer, not only has a huge fan base in China, but also has won a lot of attention and love overseas. He has been involved in several film and television productions, such as "The Order of Chen", "The Continent of Douluo", "The Rest of Your Life", etc., and has won several awards for his outstanding performance.

He has also released several songs, such as "Unrestrained", "Point of Light", "Ideal Thirty", etc., and has won several chart toppers with his touching voice. He not only has talent and strength, but also has a good image and character, and actively participates in public welfare activities, cares about social issues and conveys positive energy.

Xiao Zhan and GUCCI cooperation can be said to be a hit, both sides have the love and pursuit of fashion and art, but also have a sense of responsibility and commitment to society and the environment. Xiao Zhan as GUCCI's global image ambassador, not only brings more exposure and influence for the brand, but also won more recognition and respect for themselves. I believe that in the future cooperation, Xiao Zhan and GUCCI will bring us more surprises and excitement.

The cooperation between Xiao Zhan and Gucci is not only a successful business cooperation, but also an artistic exchange across cultures and regions. Xiao Zhan uses his talent, charm and taste to interpret Gucci's fashion philosophy and spiritual connotation, as well as to show the style and influence of Chinese artists on the global stage.

Xiao Zhan x Gucci: a new definition of global fashion. Please look forward to more exciting collaborations between them!

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