The outrageous thing happened again to Xiao Zhan, domestic entertainment...

Xiao war and overseas crazy on the big score, the Chinese market discourse back again 10%.

What happened in the end? In accordance with common sense, although Xiao Zhan is the top stream, but the public trip is really only a few, in the domestic basic can be categorized as 0.

 The actual content of the hot search is not the latest news, either old photos, or old videos, and old topics.


In fact, Xiao is not the latest news on the social platform active, just forced to use these irrelevant topics forced to take the bias. For example, the endorsement of the brand GUCCI has been released for three consecutive days on social media platforms, but also this will be held in Shanghai, the "Gucci Universe" collection exhibition of warm-up.

Seemingly ordinary in fact is not an ordinary advertising film, which is following TODS will be the global debut of the advertising film focus on the Chinese spokesman Xiao Zhan, endorsement of another luxury brand GUCCI strong relay, also the global film focus on the Chinese spokesman Xiao Zhan's body, the intensity is not worse than TODS. Two consecutive overseas on the score of Xiao Zhan, this is the success of the high luxury in the Chinese market once again moved back to 10% of the discourse. Of course, this is also the benefit of being a direct signature of the headquarters, there is no middleman exploitation (shooting magazines, stand), there is no adulteration of influence, naturally also got the most top row and treatment.

This time Xiao Zhan is not only the person carrying out the canonical exhibition, the shooting of the blockbuster is a global release, more formal than the official announcement of Xiao Zhan as the brand spokesman specifications. It can be understood in disguise that this is once again an upgrade of the depth of cooperation.

Before the epidemic if the cooperation between the luxury brand and Xiao Zhan, understood by the outside world is superb commercial value and outstanding appeal advantage; this time, after participating in the Milan brand show, was left by the headquarters to continue to work in Florence, but also shot the promotional film of the exhibition, synchronized with over 40 countries and regions, five networks synchronized official announcement, physical magazines and online soft media are to "Xiao Zhan in Florence to explore Gucci in depth The essence of the world" as a point, which is the most direct recognition of Xiao Zhan's influence overseas. Kering Group also forwarded the publicity, also proving the importance of this great exhibition.


However, you say he pressed the heat, he also gave you a few hot search topics that did not have much to see; the usual hair advertising handy to "Xiao war xxx look", in such a long face of the topic dragged 3 days, after seeing the discussion is getting higher and higher, reluctantly gave a "Xiao war gucci out website The "screen" of the hot search.


The actual fact is that you can feel very clearly that Xiao is being pressed for hotness on this topic.

The interesting thing is that not only do they want to press the heat, but there are several waves of invisible enemies visible to the naked eye that frequently strike to reverse the direction of attention and the attention of fans.

But it has to be said that through the deliberate blocking of the hands on the "Xiao war", you will understand why to do so. The first is to see in the marketing number to pay for the secondary processing of the video, but did not expect to be rejected by these marketing number of traffic for a living. The next thing is the paparazzi's follow up, off the powder back to step and open up and open up the romance gossip, however these are not the parts that interest the eating public.


At the same time there is the release of old photos before fame, but there are benefits, those rarely seen old photos appear original pictures, originally used to malicious P pictures to Xiao war buckle on the persona of no quality, are in the original picture out after being hit in the face.

can be seen, on the one hand, want to create a tear between the fans by force, to Xiao warfare press on still have the attribute of fan risk, to influence is looking for his intention to cooperate with the choice, the real absolute pie are quietly carried out;;

On the other hand, by forcing pressure heat, the first can reduce the topic of Xiao war influence and attention; second, also do not want to because let everyone see Xiao war in the international luxury brand there to get the treatment, be aware of how water treatment of those people in the inner entertainment, not only backwards, even after the backwards blow the sky and underground.

But these are pedestrian, not considered to be any brilliant means, much less on the stage. See more absurd things happen again in the Xiao war, can make impersonating studio personnel to talk to the brand cooperation, indeed by the means of the opponent surprised.

I can't imagine what kind of storm will be created if a brand really wants to cooperate with Xiao Zhan and be deceived.


Conclusion

Fans never know what Xiao Zhangs are arranging and preparing, so every time they come out no matter what the carrier is, fans will always be surprised.

The opponents also don't know what Xiao is doing, so they can only bump around like a headless fly, hand and foot with chaotic fists, they believe there will always be a fist to fall on Xiao, hitting the fans' sensitive pain points. However, looking at the essence through these false surfaces, Xiao Zhan's fans are very stable and not affected by those underhanded tactics, but rather stirred up a protective desire for Xiao Zhan, and more determined to accompany.

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