Warm velvet like animals, the new velvet basic style in the combination ...

On October 14, the new national brand Bananain Banana was dominated by a new winter fairy tale advertising campaign - "warm fluffy like animals", which officially announced the return of the upgrade of fluffy home wear. Temperature all the way down, out of a door also have to do psychological construction; good warm nest, people have been lying down only to find that the light is still not off ...... brand film on the winter home moments of the many scenes of meticulous portrayal, firmly grasp the audience's pain points, so that people can not help but shout: "camera demolition a little? " Although the cooling is raging, but there are "not afraid of cold" animal online support, to the brand spokesman Wang Yibo teach warmth skills. The real protagonist, "Banana fluffy loungewear", also made a natural appearance during the cute interaction between the two sides, and the topic #Wang Yibo warmed up # is also empty hot search. The netizens whose curiosity was ignited at once, have clicked in to watch this "cool cover all say warm" secret to keep warm. From the cold star who fell into the "fluffy trap" last winter to the cool cover who is not afraid of the sun in the summer this year, every time Banana and the brand spokesman Wang Yibo get together, they reach the atmosphere. The brain hole makes people curious about what new operations can be done next time. This time, the temperature pulling full of fluffy loungewear with CG animation, linked with cute and soft small animals, for everyone to demonstrate the correct way to open the winter. And cat fluffy sitting around the windowsill, holding hot water or cold to shivering? The cat is sitting on the window sill, holding hot water or shivering in the cold? Seemingly absurd plot, in fact, around the common problems faced by many people when they stay home in winter - not warm enough to start. The cool cover on the screen is not smiling, under the wrapping of ordinary home clothes, it is also difficult to escape the cold wind chase. In the fan jokingly said "this is simply another me in the world" when the camera turned, the animals handed their "warm equipment" to a Bo. After changing clothes, Yibo took off the tightness outside and leaned on the side of the cat and bear to rest. The comfortable and relaxed look, and outside the house of the drifting snow forest sea to form a sharp contrast. With the relaxing melody of "Mary has a little lamb", the mystery of the film is officially revealed: the animal-like warm fleece is none other than Bananae's fleece loungewear. With the help of cute and soft animals, the cabin in the woods in the snow and wind, and other elements that can touch and soothe the emotions of modern people, Bananae has made a profound analysis of "the warmth of fleece" in the mundane. For urban men and women who come home with a cold wind, a set of loungewear that feels as comfortable as a cat in Rua and as warm as being hugged by a bear is enough to melt their tiredness of the day and bring back their passion for life. To stand out from the crowd of brands that are scrambling to provide the first warmth, a 30-second winter movie is not enough. No matter how big the brainstorm is, Banana, which advocates "redesigning the basics with body science", the final point of creativity will return to the products. After all, a good story comes from the product, and finding and solving users' pain points is always the most fundamental part. Can it be more comfortable to touch while keeping warm? Banana uses Animal Warm animal fleece bionic, learning the length, curvature and structure of different animal fleece, so that the fleece loungewear has an animal-like feel and warmth. Bear fleece, cat fleece, rabbit fleece and cashmere fleece, four different kinds of fleece fabric in the "touch soft, wear warm" basis, to meet the needs of different scenarios such as light, thickened body feeling, to bring a different experience of fleece warm. Can wearing comfort and high value coexist? Banana velvet can do. Based on the characteristics of bear fleece (half fleece) micro-elasticity and softness, Wang Yibo with the same 500E small mark without the traditional warm loungewear binding feeling, lying down to sleep or playing games is also flexible enough to help you relax full-blooded attack. In addition, not bloated tapered pants, about the same as a baseball jersey cardigan version, close to a hundred kinds of color matching possibilities, everywhere full of "stay indoors, wear out outdoor shopping for groceries" design of small ideas. The new children's and pet fleece loungewear gives people the opportunity to share this diverse winter dressing experience with more family members. The warmth of Banana's fleece loungewear is still accurate to the needs of the public in the "cold weather warmth + home relaxation" scenario. From hot leather base clothing to ready-made clothing for outdoor scenes such as sweatshirt and down jacket, and then to fleece loungewear that accompanies consumers' daily life at home, Bananae is improving the category matrix of "hot leather for going out and fleece for home", bringing the iterative upgrade of winter quality life for the public.