Yang Hua invited Wang Yibo to endorse the kitchen table. Chunmi Technolo...

The product: entrepreneurial forefront September 26 news, recently positioned in high-end Internet kitchen brand TOKIT kitchen a few released three new products in one breath, respectively, ultra-thin wind curtain hood, intelligent gas stove, steam baking fried integrated stove. In its official microblogging site, TOKIT also highlighted their air curtain smoke lock technology, which was developed and designed for sex households over a period of 5 years. In order to attract more users and enhance brand influence, the founder of the brand, Yang Hua, also invited the star Wang Yibo to become the global spokesperson of the brand in May this year. The parent company of TOKIT Kitchen is pure rice technology (Shanghai) Co. launched more than 20 models of kitchen appliances. Including Mijia magnetic oven, H1 electric rice cooker, Mijia electric oven, Mijia microwave oven, Xiaomi instant water purifier and so on. In terms of financing, in January 2015, Purem Technology received Series A investment from Xiaomi Technology, Shunwei Capital and Dingxiang Capital, and in August 2016 they received Series B investment from Ji Yuan Capital and Shangshi Capital, and in May 2018 they received Series C financing led by Light Control Zong Ying and followed by Star VC. Since then PCG Capital and Nokia Growth Fund have also participated in the investment, and Feike Electric also invested $29.86 million in 2020, when Purem Technology was valued at $199 million. in May 2021, CDH Baifu invested $110 million in Series D in Purem Technology. In addition, pure rice technology has also developed three major independent brands in the past few years, namely Zhiwu Cook, Circle Kitchen and the aforementioned TOKIT Kitchen a few. Purem Technology has been developing quite smoothly in the past few years, and in January 2022 there was a media report that they had launched a listing counseling, and on December 31, 2021 they registered with the Shanghai Securities Regulatory Bureau for counseling filing. It seems that Yang Hua is already planning to go public. However, on February 8 this year, Purem Technology (Shanghai) Co., Ltd. received an administrative penalty from Shanghai Chongming District Market Supervision Administration, confiscating 416 yuan and fining 6375 yuan. The reason is that their production of intelligent electric ovens, the sampling test, the heating project does not meet the GB4706.1-2005, GB4706.14-2008 standards, after which pure rice technology has also applied for re-inspection, but the second test still failed. Eventually pure rice technology chose to 25 units of the same electric oven in 22 destroyed, the other three units sold out were also recovered. It is worth mentioning that this batch of products, pure rice technology is to Hunan Quan Kang Electronic Technology Co., Ltd. orders, the purchase price of 133.68 yuan / unit, while their selling price of 255 yuan / unit, the middle price difference of 121.32 yuan per unit. Asus game phone poor quality sued, had been fined for false propaganda, Shi Wenhong after-sales can not keep up? Zhou Hang took office for six months, Cao Cao travel order compliance rate declined for 2 consecutive months, 23 penalties on a single day Ayala fashion was fined 247,000 for poor quality clothing, more than 20 years in China Danfei product service both?